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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    The Metric and Non-Metric MDS Methods Often Produce Vastly Different
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The Metric and Non-Metric MDS Methods Often Produce Vastly Different

Question 26

Question 26

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The metric and non-metric MDS methods often produce vastly different results.

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Q31: Contrast conjoint analysis with MDS.

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