Multiple Choice
Which is an advantage of the derived approach to collecting perception data?
A) Respondents make similarity judgments using their own criteria,as they would under normal circumstances.
B) It is easy to identify respondents with homogeneous perceptions.
C) The researcher does not have to identify a set of salient attributes.
D) Both A and C are advantages.
Correct Answer:
Verified
Correct Answer:
Verified
Q22: The number of brands or stimuli selected
Q23: In conjoint analysis,the attribute's importance is normalized
Q24: _ is an MDS technique for scaling
Q25: The fit of an MDS solution is
Q26: The metric and non-metric MDS methods often
Q28: Perception data may be direct or derived.
Q29: For metric conjoint analysis input data,the respondents
Q30: _ is a form of conjoint analysis
Q31: Contrast conjoint analysis with MDS.
Q32: In conjoint analysis,the importance of an attribute,I<sub>i</sub>,is