Multiple Choice
Cluster analysis has been used in marketing for all of the purposes below except ________.
A) segmenting the market based on benefits sought from the purchase of a product
B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
C) selecting test markets
D) determining how strongly sales are related to advertising expenditures
Correct Answer:
Verified
Correct Answer:
Verified
Q50: The primary objective of cluster analysis is
Q51: Which of the following is not a
Q52: In non-hierarchical clustering,the F test is only
Q53: To reduce the number of variables,a large
Q54: Cluster analysis requires prior knowledge of the
Q56: Clustering should be done on samples of
Q57: _ involves examining the cluster centroids.<br>A)Interpreting and
Q58: Most clustering methods are relatively complex procedures
Q59: If you are performing cluster analysis on
Q60: The TwoStep cluster analysis procedure can automatically