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  3. Study Set
    Marketing Research An Applied Orientation
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    Exam 20: Cluster Analysis
  5. Question
    ________ Involves Examining the Cluster Centroids
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________ Involves Examining the Cluster Centroids

Question 57

Question 57

Multiple Choice

________ involves examining the cluster centroids.


A) Interpreting and profiling the clusters
B) Assessing reliability and validity
C) Deciding on the number of clusters
D) Selecting a clustering procedure

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