Multiple Choice
The information obtained through marketing research becomes an integral part of the firm' ________ and ________.
A) marketing information system (MIS) ;decision support system (DSS)
B) management information system (MIS) ;marketing information system (MIS)
C) decision support system (DSS) ;Competitive Support System (CIS)
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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