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Early Advertising Highlighted the Uniqueness of a Product and Was

Question 12

Multiple Choice

Early advertising highlighted the uniqueness of a product and was based on a formula that included ______.


A) savvy consumerism because you are using products that work better with less ingredients
B) good citizenry because you are using environmentally friendly products
C) the notion that if you use the product you (or your home or your food) will be much better or more desirable
D) costs savings for using products that are not as expensive as the competitors

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