Multiple Choice
Early advertising highlighted the uniqueness of a product and was based on a formula that included ______.
A) savvy consumerism because you are using products that work better with less ingredients
B) good citizenry because you are using environmentally friendly products
C) the notion that if you use the product you (or your home or your food) will be much better or more desirable
D) costs savings for using products that are not as expensive as the competitors
Correct Answer:

Verified
Correct Answer:
Verified
Q7: _ is a primarily communicative process that
Q8: Edward Bernays (founder of public relations) was
Q9: _ is the process of leveraging the
Q10: The "Campaign for Real Beauty" (Dove soap)
Q11: Which of the following is an example
Q13: Advertising for household products today uses the
Q14: Starbucks, Wells Fargo, and Uber are three
Q15: Literally any meaning or quality can be
Q16: Unilever is the parent company for Axe
Q17: The 21<sup>st</sup>-century conception of "the marketplace" is