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  3. Study Set
    Organizational Communication
  4. Exam
    Exam 10: Branding, Work, and Consumption
  5. Question
    ______ Is the Process of Leveraging the Meanings and Emotions
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______ Is the Process of Leveraging the Meanings and Emotions

Question 9

Question 9

Short Answer

______ is the process of leveraging the meanings and emotions associated with a particular company to a variety of different products that don't necessarily have any relationship with each other.

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