Question 1

Which of the following will have the best chance of provoking a reaction?

Accepted Answer

A) a speech 
B) a lengthy,detailed document 
C) a storyboard 
D) a short,"top-level" document

Question 2

A viable experiment identifies a clear hypothesis.

Accepted Answer

A) True 
 B)False

Question 3

Preselling is a testing technique to book orders for a product before it is developed.

Accepted Answer

A) True 
 B)False

Question 4

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

Accepted Answer

A) button to nowhere 
B) click switch 
C) task completion 
D) smart button

Question 5

A small-scale study conducted to assess a product's or service's feasibility is called a(n)______.

Accepted Answer

A) user-driven test 
B) buyer approved test 
C) pilot experiment 
D) end user experiment

Question 6

Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he asks an ice cream vendor if he can offer hot dogs using his stand for a small rental fee.He will only need to use space for one day.Anthony is conducting what stage of the scientific process?

Accepted Answer

A) testing the hypothesis by running an experiment 
B) implementation of the plan 
C) developing a hypothesis 
D) carrying out background research

Question 7

______ tends to discourage entrepreneurial experimentation because it is perceived as risky.

Accepted Answer

A) Reliance on intuition 
B) Lack of skill 
C) A lack of time 
D) Fear of failure

Question 8

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

Accepted Answer

A) asking lots of questions 
B) carrying out background research 
C) developing hypotheses 
D) analyzing the data

Question 9

A written description of a product is a better way to generate discussion from potential customers than a storyboard.

Accepted Answer

A) True 
 B)False

Question 10

Before Carlos opened his new bakery,he baked a variety of sample cupcakes and cookies to sell at local farmers markets and other local events.Which stage of the scientific process of experimentation does this represent?

Accepted Answer

A) asking lots of questions 
B) carrying out background research 
C) developing hypotheses 
D) testing the hypotheses by running experiments

Question 11

What is a hypothesis?

Accepted Answer

A) the process of conducting a research study 
B) a method used to prove or disprove the validity of an idea 
C) an assumption tested through research and experimentation 
D) a widespread belief

Question 12

You can use PowerPoint to create basic storyboards.

Accepted Answer

A) True 
 B)False

Question 13

Rather than just gathering data,an experiment matches an outcome to which of the following?

Accepted Answer

A) the original hypothesis 
B) the data collection method 
C) the business problem 
D) the business opportunity

Question 14

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

Accepted Answer

A) problem 
B) solution 
C) idea 
D) benefit

Question 15

Which of the following types of plans is the simplest?

Accepted Answer

A) sketches of a blueprint 
B) pitch deck 
C) feasibility study 
D) back of a napkin

Question 16

What are the elements in the basic framework for storyboarding?

Accepted Answer

A) problem,solution,benefit 
B) solution,approval,action 
C) problem,product,organization 
D) need,mindset,product

Question 17

Entrepreneurs are more likely to generate new business ideas if they stick to a routine of familiar experiences.

Accepted Answer

A) True 
 B)False

Question 18

When there is insufficient data available,intuition and experience are reliable foundations on which to make decisions.

Accepted Answer

A) True 
 B)False

Question 19

In experimentation,an entrepreneur's goal should be to do which of the following?

Accepted Answer

A) Use continual iteration to test and shape ideas. 
B) Create perfect experiments for perfect outcomes. 
C) Use scientific rigor in testing products. 
D) Use the scientific method sparingly so as to save resources.

Question 20

Which of the following questions would likely elicit the most information in a feedback interview on your new pesticide-free lawn service?

Accepted Answer

A) Do you currently use a lawn service? 
B) What would motivate you to begin using a pesticide-free lawn service? 
C) Do your neighbors use lawn services? 
D) Do you use pesticides in your home?

Exam 7: Testing and Experimenting With New Ideas

Which of the following will have the best chance of provoking a reaction?

A viable experiment identifies a clear hypothesis.

Preselling is a testing technique to book orders for a product before it is developed.

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

A small-scale study conducted to assess a product's or service's feasibility is called a(n) ______.

______ tends to discourage entrepreneurial experimentation because it is perceived as risky.

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

A written description of a product is a better way to generate discussion from potential customers than a storyboard.

Before Carlos opened his new bakery,he baked a variety of sample cupcakes and cookies to sell at local farmers markets and other local events.Which stage of the scientific process of experimentation does this represent?

What is a hypothesis?

You can use PowerPoint to create basic storyboards.

Rather than just gathering data,an experiment matches an outcome to which of the following?

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

Which of the following types of plans is the simplest?

What are the elements in the basic framework for storyboarding?

Entrepreneurs are more likely to generate new business ideas if they stick to a routine of familiar experiences.

When there is insufficient data available,intuition and experience are reliable foundations on which to make decisions.

In experimentation,an entrepreneur's goal should be to do which of the following?

Which of the following questions would likely elicit the most information in a feedback interview on your new pesticide-free lawn service?