Lucas Is Directing His Business to Develop a New Product

Multiple Choice

Lucas is directing his business to develop a new product to bring to market after believing he has identified a market opportunity.Which of the following behaviors is likely to mark him as a new entrepreneur rather than an experienced one?

A) applying for patents or copyrights on the new product
B) focusing on the fact that his new product has never been seen before in any market
C) being too cautious and staying in the planning phase too long before introducing his product to market
D) focusing too much on the ability of his new product to generate money