According to Everett Rogers' Technology Adoption Life Cycle,how Do Customers

Multiple Choice

According to Everett Rogers' technology adoption life cycle,how do customers in the early majority group differ from those in the early adopter group?

A) They tend to be less risk-averse.
B) They are more swayed by mass market appeal.
C) They are not motivated by their enthusiasm for a new technology.
D) They tend to be more influential in business,government,and culture.