Why Did Smart Skin Care Choose to First Seek Out

Multiple Choice

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

A) They needed to test the product with a real-life sample group before bringing it to a wider audience.
B) They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse.
C) Marketing suggested this was where the greatest profitability in the life cycle of their product could be found.
D) They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters.