Coca-Cola's "The Happiness Machine"-A Vending Machine That Gives Out Seemingly

Multiple Choice

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.

A) entrepreneurial marketing
B) traditional marketing
C) guerrilla marketing
D) transactional marketing