Multiple Choice
Which of the following statements about personal branding is true?
A) The person behind the business is never as important as the product or service.
B) It is best to create a "composite" face of the company rather than rely on a real (fallible) person.
C) It is only important once a company is established.
D) It is always part of a company's success.
Correct Answer:

Verified
Correct Answer:
Verified
Q73: The Eat My Words® SMILE and SCRATCH
Q74: Coca-Cola's "the happiness machine"-a vending machine that
Q75: Pricing is based on the amount the
Q76: Karen's company manufactures high-end designer cookware.The handles
Q77: Which of the following components of a
Q79: You should monitor your social media at
Q80: What is meant by guerrilla marketing?<br>A)any marketing
Q81: Research shows that people decide in less
Q82: Which of the following do the authors
Q83: Pricing should be based in part on