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    Introduction to Strategic Public Relations
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    Exam 12: Issues Management and Crisis Communication
  5. Question
    Describe Benoit's Image Restoration Theory
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Describe Benoit's Image Restoration Theory

Question 44

Question 44

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Describe Benoit's image restoration theory.How can the theory be applied by PR professionals? Provide examples of corporate actions or messages for each category in the theory.

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Benoit's theory focuses on how companies...

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