Question 1

Corporate communications and PR consultant Martha Whiteley states that "a big part of life is learning from one another." How does this belief relate to strengthening your contribution to successful strategic PR campaigns?

Accepted Answer

The answer of Corporate communications and PR consultant Martha Whiteley...

Question 2

Which of the following is part of the foundational work required to develop a sound strategy?

Accepted Answer

A) planning the appropriate tactics to meet the objectives 
B) measuring the results 
C) identifying the audience to reach 
D) determining the budget and timetable

Question 3

It is predicted that by 2020,one-third of all retail sales are expected to come from millennials,of whom 87% prefer to purchase products with a social or environmental benefit.What does this prediction foretell for the future of strategic PR and CSR initiatives?

Accepted Answer

The answer of It is predicted that by 2020,one-third of...

Question 4

Strategic communications plans can have more than one ______.

Accepted Answer

A) structure 
B) audience 
C) situation analysis 
D) budget

Question 5

Which of the following plan objectives is written to ensure that the results can be accurately measured?

Accepted Answer

A) Emphasize checking accounts as the entry point to the overall bank experience. 
B) Drive parents to take young children to pediatric dentists for preventive care. 
C) A company-wide focus on improving the passenger experience. 
D) Increase the number of African American donors joining the registry by 20%.

Question 6

According to Martha Whitely,what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

Accepted Answer

A) strategic thinking 
B) master planning 
C) financial analysis 
D) creative writing

Question 7

Researching and identifying your target audience is a critical step in developing a viable communications plan.

Accepted Answer

A) True 
 B)False

Question 8

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

Accepted Answer

A) Encourage management / client support for future plans. 
B) Guarantee the campaign will continue. 
C) Increase current budget and resources. 
D) Eliminate the need to request more funds.

Question 9

Throughout his career,Aaron Pickering of Cone Communications has seen which one of the following elements as the "secret sauce" in driving social change?

Accepted Answer

A) strategic public relations 
B) stakeholder relationships 
C) corporate social responsibility initiatives 
D) measurable objectives

Question 10

Which one of the following strategies is the best starting point for further developing strategic plans?

Accepted Answer

A) Launch strong and monitor intensely. 
B) Use CSR to enhance talent recruitment. 
C) Consider customers' needs and preferences. 
D) Develop a vision.

Question 11

Explain how the motivational objectives of the American Academy of Pediatric Dentistry's (AAPD)"Monster-Free Mouths Movement" campaign were specific and measurable.

Accepted Answer

The answer of Explain how the motivational objectives of the...

Question 12

Workplace giving has a positive effect on brand loyalty from new customers and on brand awareness from existing customers.

Accepted Answer

A) True 
 B)False

Question 13

The AADP campaign "Monster-Free Mouths Movement" is an example of targeting more than one primary audience while also reaching out to a secondary audience.Discuss how and why this campaign successfully reached multiple audiences.

Accepted Answer

The answer of The AADP campaign "Monster-Free Mouths Movement" is...

Question 14

Which type of objective should an organization develop to rebuild its reputation after a negative event?

Accepted Answer

A) motivational 
B) situational 
C) informational 
D) reputational

Question 15

The four types of strategic objectives are informational,motivational,relational,and reputational.

Accepted Answer

A) True 
 B)False

Question 16

For some companies,why is it a wise policy to engage in strategic philanthropy through CSR in emerging markets?

Accepted Answer

The answer of For some companies,why is it a wise...

Question 17

Based on Martha Whiteley's insights,what is one of the best ways to sharpen your critical thinking skills?

Accepted Answer

A) Research cognitive brain function. 
B) Evaluate PR campaign case studies. 
C) Rewrite your situation analysis until it is flawless. 
D) Compare and contrast successful PR campaigns to unsuccessful ones.

Question 18

Describe why a well-crafted situation analysis is one of the most important parts of a strategic plan.

Accepted Answer

The answer of Describe why a well-crafted situation analysis is...

Question 19

In a nutshell,what does evaluation allow you to do?

Accepted Answer

A) write plan objectives 
B) measure progress 
C) rank research methods 
D) plan for the future

Question 20

Who once said,"However beautiful the strategy,you should occasionally look at the results"?

Accepted Answer

A) George C.Patton 
B) John F.Kennedy 
C) Steve Jobs 
D) Winston Churchill

Exam 5: Implement Your Strategic PR- CSR Plan

Corporate communications and PR consultant Martha Whiteley states that "a big part of life is learning from one another." How does this belief relate to strengthening your contribution to successful strategic PR campaigns?

Which of the following is part of the foundational work required to develop a sound strategy?

It is predicted that by 2020,one-third of all retail sales are expected to come from millennials,of whom 87% prefer to purchase products with a social or environmental benefit.What does this prediction foretell for the future of strategic PR and CSR initiatives?

Strategic communications plans can have more than one ______.

Which of the following plan objectives is written to ensure that the results can be accurately measured?

According to Martha Whitely,what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

Researching and identifying your target audience is a critical step in developing a viable communications plan.

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

Throughout his career,Aaron Pickering of Cone Communications has seen which one of the following elements as the "secret sauce" in driving social change?

Which one of the following strategies is the best starting point for further developing strategic plans?

Explain how the motivational objectives of the American Academy of Pediatric Dentistry's (AAPD)"Monster-Free Mouths Movement" campaign were specific and measurable.

Workplace giving has a positive effect on brand loyalty from new customers and on brand awareness from existing customers.

The AADP campaign "Monster-Free Mouths Movement" is an example of targeting more than one primary audience while also reaching out to a secondary audience.Discuss how and why this campaign successfully reached multiple audiences.

Which type of objective should an organization develop to rebuild its reputation after a negative event?

The four types of strategic objectives are informational,motivational,relational,and reputational.

For some companies,why is it a wise policy to engage in strategic philanthropy through CSR in emerging markets?

Based on Martha Whiteley's insights,what is one of the best ways to sharpen your critical thinking skills?

Describe why a well-crafted situation analysis is one of the most important parts of a strategic plan.

In a nutshell,what does evaluation allow you to do?

Who once said,"However beautiful the strategy,you should occasionally look at the results"?