While You Are Developing Programming Strategy for a Campaign Designed

Multiple Choice

While you are developing programming strategy for a campaign designed to encourage kids to be more physically active,a manager requests that you hire a local pro basketball player as a celebrity spokesperson.What should you do?

A) Contact the team's PR Director immediately and ask for an appointment with the athlete.
B) Incorporate this tactic into the overall strategic plan.
C) Ignore the manager's request because you think he's being pushy.
D) Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic,as well as others.