Multiple Choice
An objective of the Johnson & Johnson plan is: "Engaging and educating healthcare professionals about sustainability best practices." What is an example of an appropriate tactic to implement in support of this objective?
A) hiring a highly respected physician to serve as campaign spokesperson
B) sending out media kits with information on sustainability
C) holding a major industry conference on sustainability best practices
D) offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives
Correct Answer:

Verified
Correct Answer:
Verified
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Q3: Data from upfront primary and secondary research
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Q6: A key message describes what you want
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