Multiple Choice
Which of the following would likely improve the effectiveness of messages?
A) more diversity among PR,marketing,and advertising professionals
B) an increased focus on accurately translating copy into multiple languages
C) the use of celebrities and models from different cultures and ethnicities
D) the implementation of integrated marketing communication concepts
Correct Answer:
Verified
Correct Answer:
Verified
Q60: Which of the following PR activities is
Q61: Parker and Lee helped the Pennsylvania Railroad
Q62: George Creel,Amos Kendall,Leonne Baxter,and Elmer Davis were
Q63: What factors drove the growth of corporate
Q64: Edward L.Bernays is often referred to as
Q65: George Creel's 4 Minute Men was one
Q66: Which U.S.president hired Amos Kendall to be
Q67: In response to intense criticism,Burson-Marsteller refused to
Q68: Define integrated marketing communications (IMC).What are the
Q69: Which of the following best defines integrated