Grainger, a Leading Supplier of Maintenance, Repair, and Operating (MRO)

Multiple Choice

Grainger, a leading supplier of maintenance, repair, and operating (MRO) supplies for businesses, has partnered with SAP AG to integrate its online catalogue, providing easy electronic commerce transactions between Grainger and its online customers resulting in reduced purchasing costs and improved efficiency. Which online business model does this reflect?

A) brick-and-mortar retailing
B) omnichannel retailing
C) fee-based platform
D) B2B procurement