Coca-Cola Crowdsourced Ideas on Its Facebook Page, Asking Consumers to Suggest

Multiple Choice

Coca-Cola crowdsourced ideas on its Facebook page, asking consumers to suggest an invention, cause, or social app that could "spread happiness." This is an example of which goal for using online tools to interact with company stakeholders?

A) improving customer service
B) managing company reputation
C) gathering product and marketing insight
D) researching customer interests