Multiple Choice
On Gerber's website, the company provides an interactive quiz on whether your baby is ready for solid food; a link to schedule a call with a lactation consultant, registered dietitian, and/or sleep consultant; tools to help you track your baby's growth; and videos on feeding babies and toddlers. Which online marketing tactic does this illustrate?
A) online advertising
B) content marketing
C) fee-based platform
D) lead generation
Correct Answer:
Verified
Correct Answer:
Verified
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