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The @TELUSsupport Twitter Account Is Staffed by a Team of Knowledgeable

Question 11

Multiple Choice

The @TELUSsupport Twitter account is staffed by a team of knowledgeable people that can respond to customers with technical support and troubleshooting tactics. Which goal for using online tools to interact with stakeholders does this example illustrate?


A) increasing product awareness
B) improving customer service
C) gathering product and marketing insight
D) managing company reputation

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