To Show Consumers That Its A1 Original Steak Sauce Was

Multiple Choice

To show consumers that its A1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed "steak" from the product's name and announced the "breakup" via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?

A) social media marketing
B) email marketing
C) content marketing
D) lead generation