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    Exam 15: Developing Integrated Marketing Communications
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    Which of the Following Adds Extra Value to a Product
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Which of the Following Adds Extra Value to a Product

Question 39

Question 39

Multiple Choice

Which of the following adds extra value to a product or increases the customer's incentive to buy the product?


A) advertising
B) publicity
C) sales promotion
D) personal selling

Correct Answer:

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