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When Pringles Created the New "Snack Stacks" Size of Chip

Question 44

Multiple Choice

When Pringles created the new "Snack Stacks" size of chip packages for lunchboxes, it ran advertisements and offered coupons for one free can. What was the objective of this promotion?


A) cross-selling other products from the company
B) encouraging trial of the product
C) identifying prospects
D) building customer relationships

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