The Owner of a Golf Course Is Convinced That Weekly

Multiple Choice

The owner of a golf course is convinced that weekly advertising in the local newspaper will be the most effective method. As the marketing manager, what is your warning to him about newspaper advertising?

A) it has a short life span because people usually read it and then discard it
B) it is one of the most expensive forms of advertising available
C) it is likely to reach people outside the golf course's market area
D) it requires a long lead time to place ads, often up to 90 days