Kraft Sets Up a Stand Inside a Supermarket and Hands

Multiple Choice

Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavoured cheese along with a coupon for 50 cents off the purchase. Which of the following is likely to be Kraft's objective for this sales promotion?

A) boost customer loyalty
B) cross-sell other products from Kraft
C) reward existing customers
D) encourage trial of the product