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At the End of a Program Broadcast on PBS (Public

Question 59

Multiple Choice

At the end of a program broadcast on PBS (Public Broadcasting System) about rescuing marine wildlife, the credits read: "Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap." Which form of public relations does this best illustrate?


A) sales promotion
B) sponsorship
C) press release
D) cooperative advertising

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