The Recession Has Hit Dillon Products Hard, and the Company

Multiple Choice

The recession has hit Dillon Products hard, and the company is willing to cut prices on its products in the short term to attract customers-even if it is not making much money on each sale-because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?

A) building loyal user base
B) increasing market share
C) survival
D) maintaining status quo