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    Exam 13: Developing and Managing Products
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    What Is the Term for Everything That One Receives in an Exchange
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What Is the Term for Everything That One Receives in an Exchange

Question 24

Question 24

Multiple Choice

What is the term for everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits?


A) package
B) contract
C) product
D) trade

Correct Answer:

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