Although Procter & Gamble Produces Multiple Brands of Laundry Detergent

Multiple Choice

Although Procter & Gamble produces multiple brands of laundry detergent, each brand is marketed separately. For example, Tide advertisements tend to focus on how well the brand cleans clothes, whereas Gain advertisements focus on the scent of the brand. This is an example of which benefit of product lines?

A) clarity for consumers
B) simplifying branding
C) more effective management
D) difficult competitors