Heinz Ketchup Comes in a Variety of Different Sizes, Including

Multiple Choice

Heinz ketchup comes in a variety of different sizes, including a single-serve "dip and squeeze" size that allows consumers to peel back the lid to dip items in or tear off a small piece to squeeze out the ketchup. This type of packaging functions to accomplish which of the following?

A) attract buyer attention
B) improve design or function
C) better serve customer needs
D) provide product information