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    Exam 12: Building Customer Relationships Through Effective Marketing
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    Even Though She's Not a Fast Food Fan, Laura Stops
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Even Though She's Not a Fast Food Fan, Laura Stops

Question 2

Question 2

Multiple Choice

Even though she's not a fast food fan, Laura stops at McDonald's on the way home from work because she's hungry and too tired to cook. Which influence on her purchase decision does this reflect?


A) social
B) behavioural
C) psychological
D) situational

Correct Answer:

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