Unilever Used Eye Tracking Marketing Research to Determine What Draws

Multiple Choice

Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of the research, Unilever added the colour yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of which step in the market research process?

A) making marketing decisions
B) interpreting information
C) gathering information
D) planning the research