Multiple Choice
Products that carry the name of a distributor or a retailer instead of the manufacturer's name are called
A) dealer (private) brands.
B) knockoff brands.
C) generic brands.
D) equity brands.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q68: A knockoff brand is a brand name
Q69: Which of the following strategies establishes a
Q70: Sometimes a firm will lower prices below
Q71: Price, store surroundings, service, and brand name
Q72: One of the reasons why companies create
Q74: During the _ stage of the product
Q75: The degree to which customers are satisfied
Q76: In marketing today, packaging carries the added
Q77: Which of the following is expected during
Q78: Brand managers have direct responsibility for all