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    Understanding Business
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    Exam 13: Marketing: Helping Buyers Buy
  5. Question
    A Firm That Uses ________ Segmentation Divides a Market into Groups
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A Firm That Uses ________ Segmentation Divides a Market into Groups

Question 5

Question 5

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.


A) demographic
B) benefit
C) psychographic
D) normative

Correct Answer:

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