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    Exam 13: Complaint Handling and Service Recovery
  5. Question
    Service Recovery Is an Umbrella Term for Systematic Efforts by a Firm
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Service Recovery Is an Umbrella Term for Systematic Efforts by a Firm

Question 35

Question 35

True/False

Service recovery is an umbrella term for systematic efforts by a firm to correct a problem following a service failure and retain a customer's goodwill.

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