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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    In Terms of the Communication Model, ________ Is the Process
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In Terms of the Communication Model, ________ Is the Process

Question 91

Question 91

Multiple Choice

In terms of the communication model, ________ is the process whereby a receiver assigns meaning to a message.


A) sourcing
B) encoding
C) decoding
D) feedback
E) receiving

Correct Answer:

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