Multiple Choice
An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.
A) slice-of-life
B) lifestyle
C) fear
D) testimonial
E) straight-forward
Correct Answer:
Verified
Correct Answer:
Verified
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