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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    Coca-Cola's Minute Maid Unit Is Introducing a New Premium Fruit
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Coca-Cola's Minute Maid Unit Is Introducing a New Premium Fruit

Question 45

Question 45

True/False

Coca-Cola's Minute Maid unit is introducing a new premium fruit beverage. The primary promotional objective of marketing communications for the new product should be to create awareness.

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