A Customer Browses Through Several Online Retail Sites and Examines

Multiple Choice

A customer browses through several online retail sites and examines product descriptions of several different styles and brands of bed linens. The customer then goes to Macy's and purchases a set of flannel sheets that he had read about on another retailer's site. The purchase of this set of flannel sheets is most clearly an example of ________.

A) m-commerce
B) shopping cart abandonment
C) digitally influenced purchasing
D) virtual experiential marketing
E) distressed inventory