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    Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks
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    Which of the Following Is an Instrument to Measure Consumers
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Which of the Following Is an Instrument to Measure Consumers

Question 38

Question 38

Multiple Choice

Which of the following is an instrument to measure consumers' perceptions of service quality?


A) total quality management (TQM)
B) capacity management
C) market fulfillment
D) SERVQUAL
E) servicescape

Correct Answer:

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