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    Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks
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    Service ________ Means That a Firm Cannot Store Its Services
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Service ________ Means That a Firm Cannot Store Its Services

Question 60

Question 60

Multiple Choice

Service ________ means that a firm cannot store its services.


A) intangibility
B) perishability
C) inseparability
D) variability
E) personalization

Correct Answer:

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