Which of the Following Is NOT True About the SERVQUAL

Multiple Choice

Which of the following is NOT true about the SERVQUAL scale?

A) SERVQUAL is not used to assess competitors' service quality.
B) The SERVQUAL scale is usually administered in a survey format.
C) Firms often track SERVQUAL scores over time to measure how their service quality has improved.
D) SERVQUAL measures five dimensions of service quality.
E) The SERVQUAL scale remains a popular tool for measuring customer perception of service quality.