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    Marketing Real People Real Choices
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    Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks
  5. Question
    The ________ Is the Interaction Between the Customer and the Service
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The ________ Is the Interaction Between the Customer and the Service

Question 12

Question 12

Multiple Choice

The ________ is the interaction between the customer and the service provider.


A) supply-demand exchange
B) transaction point
C) service encounter
D) servicescape
E) disintermediation

Correct Answer:

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