Question 1

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case. Which type of wholesaler is likely to best serve you?

Accepted Answer

A)   cash-and-carry wholesaler
B)   drop shipper
C)   rack jobber
D)   selling agent
E)   commission merchant A

Question 2

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

Accepted Answer

A) True 
 B)False  True

Question 3

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Accepted Answer

A)   building materials
B)   fruits and vegetables
C)   coal and lumber
D)   cosmetics
E)   magazines B

Question 4

Rack jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Accepted Answer

A)   imported plants
B)   precious minerals
C)   agricultural products
D)   perishable food items
E)   magazines

Question 5

Which of the following describes a comprehensive approach to collecting, organizing, storing, and retrieving a firm's information assets?

Accepted Answer

A)   logistics
B)   knowledge management
C)   facilitation
D)   enterprise resource planning
E)   just-in-time techniques

Question 6

Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.

Accepted Answer

A)   communication
B)   marketing
C)   facilitating
D)   diverting
E)   risk-taking

Question 7

Explain the concept of a hybrid marketing system. What might be the advantages of a company implementing this type of marketing system?

Accepted Answer

The answer of Explain the concept of a hybrid marketing...

Question 8

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Accepted Answer

A)   just-in-time (JIT) 
B)   level loading
C)   stock-outs
D)   logistics management
E)   enterprise resource planning (ERP)

Question 9

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

Accepted Answer

A)   time
B)   possession
C)   production
D)   form
E)   packaging

Question 10

Mail-order wholesalers are associated with all of the following EXCEPT which one?

Accepted Answer

A)   selling products to small retailers and other industrial customers
B)   selling products to retailers in remote locations
C)   allowing shipment prior to receiving payment
D)   carrying products in inventory
E)   selling through catalogs

Question 11

A husband and wife have a small store that is located at a beach resort. The only products sold at this store are hand-dipped and sculptured candles made by this couple. Marketers would classify the channel of distribution for these candles as ________.

Accepted Answer

A)   indirect
B)   direct
C)   logistic
D)   reverse
E)   inbound

Question 12

The producer-retailer-consumer channel is ________.

Accepted Answer

A)   the most efficient channel
B)   also referred to as a triple channel
C)   the shortest indirect channel
D)   the shortest direct channel
E)   a rarely used channel form

Question 13

To balance inventory capabilities and production capacity constraints, some companies use a practice called ________, which involves the use of a consistent production schedule, both during and beyond times of peak demand.

Accepted Answer

A)   just in time (JIT) 
B)   level loading
C)   stock outing
D)   logistics management
E)   enterprise resource planning (ERP)

Question 14

What are the similarities and differences between manufacturers' agents and selling agents?

Accepted Answer

The answer of What are the similarities and differences between...

Question 15

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands, no more and no less?

Accepted Answer

A)   materials handling
B)   inventory control
C)   supply chain supervision
D)   order processing
E)   distribution implementation

Question 16

Compare and contrast the three distribution strategies, giving examples of products that might be distributed through each strategy.

Accepted Answer

The answer of Compare and contrast the three distribution strategies,...

Question 17

An environmental analysis is an important step in distribution planning.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true about sales branches, sales offices, and manufacturers' showrooms?

Accepted Answer

A)   They are all manufacturer-owned intermediaries.
B)   They all determine the marketing strategy for the products they sell.
C)   They are all independent intermediaries.
D)   They all carry inventory and take title to the inventory they carry.
E)   They perform the same functions as self-service wholesalers.

Question 19

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar, high-profit items?

Accepted Answer

The answer of Why are direct channels of distribution common...

Question 20

Rack jobbers are important to both the producers and the customers of bulky products such as coal, oil, or lumber.

Accepted Answer