Swatch Surveyed the Market and Identified an Unserved Segment of Watch

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price that consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________.

A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value pricing
E) penetration pricing