Multiple Choice
In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.
A) full-line product strategy
B) downward product line stretch
C) cannibalization strategy
D) undifferentiated strategy
E) upward product line stretch
Correct Answer:
Verified
Correct Answer:
Verified
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