Mercedes Was Able to Successfully Introduce Its C-Class Car at $30,000

Multiple Choice

Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more. Mercedes implemented a(n) ________.

A) downward product line stretch
B) product line contraction
C) cannibalization strategy
D) upward product line stretch
E) value stretch