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    Marketing Real People Real Choices
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    Exam 8: Product I: Innovation and New Product Development
  5. Question
    In Which Stage of the Consumer's Adoption of a New
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In Which Stage of the Consumer's Adoption of a New

Question 1

Question 1

Multiple Choice

In which stage of the consumer's adoption of a new product does the purchase actually take place?


A) awareness
B) adoption
C) interest
D) tipping point
E) evaluation

Correct Answer:

verifed

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